The Luxury AI Report
alexandre@eliaatelier.ch Genève · Switzerland
The Luxury AI Report

How AI engines describe the luxury industry

Publications

What the practice is writing of the era.

A working thesis, a brief for founders, and The Luxury AI Report, the annual reading of how AI describes the great houses.

Research paper · 01 A working thesis
The Window.

The client moved first.

AI, agents, and soon robotics in the world of premium and luxury houses serving private clients.

Alexandre Olive Second edition · August 2026
Research paper · 01 Second edition ·

The Window.

The client moved first.

A working thesis for independent houses and ateliers of ten to one hundred and fifty people, in watchmaking, jewellery, perfumery, leather, fashion, and the adjacent crafts serving private clients. What is happening, what to do, and what it will cost. First edition published April 2026. This edition supersedes it.

Read the paper
ELIA Brief · 01 A short note for founders
How is your house handling the exponential age?

The answers are hardening.

How independent houses should read the next fourteen months, and what the engines are already saying about them.

Alexandre Olive Switzerland · Private
The Brief · 01 Second edition ·

The answers are hardening.

How is your house handling the exponential age?

How independent houses should read the next fourteen months, and what the engines are already saying about them. A short note for founders, written by one.

Read the note
Report · 2026 Three engines
How AI describes the great houses.

ChatGPT · Gemini · Google AI Overview in the census · Perplexity · Google AI Mode · Copilot in a separate panel

Alexandre Olive Research paper 01 · 2026
The Report · Edition one Publishes

How AI describes the great houses.

ChatGPT · Gemini · Google AI Overview in the census · Perplexity · Google AI Mode · Copilot in a separate panel

The annual reading across three engines: which houses fill the answer, which are named fairly, and which vanish where the buyer decides. Edition one, Swiss watchmaking, publishes . Forty-six houses, nine buyer questions, three markets, 14,256 recorded answers.

Read the method
How to cite

Olive, A. (2026). The Window: The client moved first. Research Paper 01, second edition. Switzerland: USKALE SA.

The Luxury AI Report, Edition One: Swiss Watchmaking. USKALE SA, St-Sulpice, . Cite the Report rather than the paper when referring to its findings.

Corrections and queries: alexandre@eliaatelier.ch