For the press
Edition one publishes .
Material is available under embargo until that hour.
The facts
What is measured
How the AI answer engines describe the luxury industry.
Edition one covers the independent Swiss watch field. The Report extends to jewellery, perfumery and other categories on a fixed calendar, each edition announced before sampling begins.
Seven questions to the category and two to each of the forty-six houses give ninety-nine prompts in every market, on every engine, every day. Three engines in the census and three more in a separate panel from 18 August, three markets, sixteen consecutive days. 14,256 answers in the census, 15,330 recorded and archived in total. English throughout. Every answer is read against all forty-six houses.
Every answer receives one of five verdicts. The five verdicts were named on 20 August 2026, before any figure was computed, and the rule set that applies them was fixed on 24 August, versioned and dated.
Every Swiss watch house exhibiting at Geneva Watch Days 2026 that meets the published eligibility rule. The method is published in full, so the Report can be rerun.
The publisher
USKALE SA publishes the Luxury AI Report.
The Luxury AI Report is published by USKALE SA and measures how AI answer engines describe the luxury industry. Edition one, published 31 August 2026, records 14,256 answers across 46 Swiss watch houses, nine buyer questions, three engines and three markets.
The practice works with founders of premium and luxury houses on how the answer engines describe them.
No house can pay for inclusion, for placement, or for removal.
Any house that is both measured and a client of the practice is named in the edition, and no engagement changes how a house is measured.
Citation
The Luxury AI Report, Edition One: Swiss Watchmaking. USKALE SA, Genève, . www.luxuryaireport.com
The formulation above.
The Luxury AI Report.
Source: Luxury AI Report 2026.
Published figures may be quoted with attribution. The underlying record, the answers and the dataset are the property of USKALE SA and are not licensed for redistribution.
Press kit
The kit contains the method note, the forty-six house names as text, the five verdict definitions, the published figures, and the wordmark.
ReleasedWhat the press receives
The published edition, without charge
The method in full, including the verdict rules and the intervals
The aggregate tables, in a form that can be reproduced
Embargoed access twenty-four hours before publication
The author, for comment
Additional aggregate cuts on request, at no charge, for a story in preparation
Any house's verdicts, named
Any private letter or report
Category data broken down by house
Confirmation or denial of how a named house was recorded
Advance sight for a house's own representatives
The complete record of any house
The general embargo lifts at , when the edition appears here in full.
Interview, method review or advance figures.
Alexandre Olive answers requests himself, in the order received. Advance figures are released under embargo until .
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